A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods

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A Review of The Effect of Pricing Strategies on The Purchase of Consumer Goods

Abstract

This study examined the effect of pricing strategies on the purchase of consumer goods. Also examined in this research is the effect of internet (online presence) on informed purchase decision. The research intended to answer questions on the extent to which competitor's price affects purchase of products, how customers perceive the value-based pricing concept of firms and the extent to which online pricing inform customer purchase decision. This paper being descriptive and historical relied heavily on secondary sources of information. The research utilized a descriptive and historical method and relied heavily and solely on secondary instruments as sources of data. Findings from the data obtained indicate that consumers have a perception of value reflected in prices of firms’ products. It also shows that competitors price affect the purchase of firm products and that online pricing informs and affects purchase decision. This study contributes to knowledge in series of issues associated with pricing strategies and purchase decision process. This research recommends that as much as firms should focus on communicating value to customers through prices, firms should also be on the watch for competitor’s prices and examine how much it affects purchase of their products.

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ATTENTION: BEFORE YOU READ THE CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU! INFORMATION: YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420 THE EFFECT OF MATERIAL MANAGEMENT TECHNIQUE ON PRODUCTION PLANNING PROCESSES ABSTRACT The aims and objectives of this work is to examine “The Effect of Materials Management Techniques on Production Planning Process with reference to United Nigeria Textile Plc (UNT Plc), Kaduna... Materials management is open to so many problems in industrial sector in Nigeria, especially when theory and practice are compared. Among the problems facing materials management in Nigeria, which is also peculiar to the company which the project is based on are: Multiplication of materials manag...

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ATTENTION: BEFORE YOU READ THE CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU! INFORMATION: YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420 EFFECT OF POOR INFRASTRUCTURAL FACILITIES IN THE DEPARTMENT OF SECRETARIAL STUDIES CHAPTER ONE 1.0 INTRODUCTION Secretarial studies is a vocational programme that is offered in Polytechnics, Colleges of Education and Universities primarily to educate and train students to become secretarial teachers and administrators with the appropriate skills and competencies to take up a career in teaching, office occupation and business. According to Amoor and Udoh (2008), secretarial education is an area of instruction that has been in existence for...

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ATTENTION: BEFORE YOU READ THE CHAPTER ONE OF THE PROJECT TOPIC BELOW, PLEASE READ THE INFORMATION BELOW.THANK YOU! INFORMATION: YOU CAN GET THE COMPLETE PROJECT OF THE TOPIC BELOW. THE FULL PROJECT COSTS N5,000 ONLY. THE FULL INFORMATION ON HOW TO PAY AND GET THE COMPLETE PROJECT IS AT THE BOTTOM OF THIS PAGE. OR YOU CAN CALL: 08068231953, 08168759420 EFFECT OF TEMPERATURE ON THE GROWTH OF YEAST ABSTRACT Yeast cells respire aerobically if there is enough oxygen supply. If there is not enough oxygen present then fermentation will take place as the yeast cells have to respire anaerobically. Fermentation makes energy that is used for cell growth. When yeast cells ferment they also produce ethanol (alcohol) which is important to brewers. The yeast cells need sugar to ferment as without sugar, the yeast cells would not be able to respire at all. The sugar supply provided is called sucrose, Enzymes in the yeast cells break d...

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