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STRATEGIC
APPROACH TO THE MANAGEMENT OF SMALL BUSINESS ENTERPRISES IN NIGERIA
ABSTRACT
A research
was set out to evaluate strategic approach as a management tool for the small
and medium enterprises with a view to help them achieve a more predictable and
stable growth, over the long term. Emphasis had been directed on the threat
aspects, which most Small-scale Business enterprises had taken for granted.
SMEs are also urged to take a hard look at some of the strategic tools:
Finance, production, marketing and personnel which had not gained much
popularity or acceptance.
Empirical
evidence in the forms of survey research was adopted. In getting first hand
information, samples of 50 respondents were drawn from a questionnaire
consisting of twenty-two questions which were randomly selected, printed and
administered to the entire employee as focus point. This however forms the main
data collection instrument employed in the study. Data were sourced from
different books on management by notable authors, theories relevant to the
study were carefully examined, and views of different authors/ professionals
were considered to reconcile the documentary research, in arriving at the final
conclusions. Care was also taken to maintain objectivity, which could be easily
affected with the Research's problems on the field. The conclusion is that
strategic management is largely relevant to Small-scale Business enterprises.
And so long as due attention is paid to threats and crisis handling, the
vulnerability of Small-scale Business enterprises should be reduced. That
leaves only the last problem to deal with - time constraint among Small-scale
Business enterprises which is said to be limiting their application of
strategic management. To partly solve the problem, the training and re-training
of personnel, along some priority and relevance guidelines, suiting to the
operating reality of the Small-scale Business enterprises must be taking into
cognizance. However, considering the universal laws of cause and effect,
Small-scale Business enterprises must recognize the inevitability to apply as
many techniques as possible, in order to get the maximum results. To use time
and workload as a convenient excuse can often be a good justification for not
strategizing; overcoming the temptation to do so leads to a more rewarding and
satisfying venture for the entrepreneurs. The choice is up to each SME.
TABLE OF
CONTENTS
CHAPTER ONE
Introduction
1.1 Historical Background of the Study
1.2 Statement of Problem
1.3 Objectives of Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Research Methodology
1.7 Significance of the Study
1.8 Scope and Limitation of the Study
1.9 Definition of Terms
References
CHAPTER TWO
Literature
Review
2.1 Introduction
2.1 The Concept of Strategy
2.2 Strategies in Functional Areas
2.2.0
Finance Strategies
2.2.1
Production Strategies
2.2.2
Marketing Strategies
2.2.3
Personnel Strategies
2.3 Strategic Management An-Overview
2.4 Small and Medium Enterprise and Overview
2.5 Role of Small Scale Business Enterprise in
Nigerian Economy
2.6 Characteristic of Small Scale Business
Enterprises
in Nigeria
2.7 Challenges of the Small Scale Business
Enterprises
References
CHAPTER
THREE
Research
Methodology
3.1 Research Design
3.2 Area of Study
3.3 Population of the Study
3.4 Determination of Sample Size
3.5 Instrument of Data Collection
3.6 Validity of Research Instrument
3.7 Reliability of Research Instrument
3.8 Method of Data Analysis
CHAPTER FOUR
Presentation
and Data Analysis
4.1 Data Presentation
4.2 Analysis and Discussion
4.2 Hypothesis Presentation
CHAPTER FIVE
Summary of
Findings, Conclusion and Recommendation
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix
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